communication
The problem with communication … is the illusion that it has been accomplished.
~ George Bernard Shaw
Public relations, corporate communications, marketing, advertising, branding … The lines are so blurred. The interaction between all the activities on the corporate communications spectrum is obvious – though frequently questioned and resisted. They overlap and intertwine; impact upon; and feed into and out of each other.
Regardless of how you choose to formally label the functionality, what you will find here is a commentary – and a forum for discussion – on the conversations organisations are having: with each other; with the public; with their employees; with their customers, boards and other key stakeholders. Messaging, branding, engagement, strategy, return on investment and accountability – it’s all here. Oh – and probably some tactical stuff too.