Nov 8 2010

Referrals – is there a downside?

Referee

I’ve been thinking a lot about referrals this week. I’m trying to figure out how I feel about them – so forgive my unformed rambling here, as it is a product of my musings. Referrals can almost seem to be a double-edged sword. I’m not talking about formal references or testimonials, which, lets face it, can tend to be a little contrived. I mean the type of recommendation you make about an individual, (‘you should hire Jenny Jones – she’s a good fit for you business and does good work’), or a business – (‘I’ve used Alphabet Soup Copy Writers a few times now – they’re not the cheapest, but they understand my needs and deliver on their promises). Despite the incongruity of it, there do appear to be some tacit disadvantages to receiving a recommendation. Continue reading


Nov 1 2010

The productivity dilemma

Pomodoro timer

I am a procrastinator. There I’ve said it. As if you didn’t all know it. With the best intentions of to-do lists and detailed schedules, despite looming deadlines, I still manage to distract myself from the task at hand. Even if it’s something I want to do – like this post, for example.

Part – okay, most -  of the issue is my personality. Continue reading


Sep 8 2010

Ghostwriting executive blogs: a fact of life or a big fat lie?

Earlier this year, I joined in a LinkedIn discussion about whether its realistic to expect that senior leaders in an organisation write their own blogs. A hoary old chestnut, I know, but as a corporate communicator, I write for a number of senior managers across various traditional media and felt I wanted to contribute to the conversation. So, I threw my comment into the stream, decided to keep an eye on the conversation, and pretty much figured that would be the end of it.

Except I couldn’t stop thinking about it. Continue reading


Aug 13 2010

Tendering for big business in the new media era

IABC Queensland

This blog post really started as a comment in response to PR Warrior, Trevor Young’s post, Communicating in a Hyper-connected Marketplace,’ the topic of conversation to be addressed at next week’s IABC Queensland Be Heard® event.

The facilitated discussion, led by Trevor, promises to bring some lively debate to the table as we explore how organisations are navigating the new media landscape. Continue reading