One of my clients is going through the process of redeveloping their website. I’m quite fortunate to be involved at ground level, working alongside their Communications Manager to provide input to the scope and also the design brief. This is kind of remarkable in itself, as often I’d be brought in after the design was…
Strategic planning means different things to different people. Are you a detailed planner, or more likely to hold a high level vision of strategic direction?
We’ve all heard the minimalist platitude ad nauseum – in so many contexts. This was just a pause for thought in the midst of turning some complex concepts into plain English.
Why don’t we get good customer service as a matter of course? It seems so easy … it’s about empathy. And not settling for anything less than you’d want for yourself. It’s about understanding what your customer really needs; putting yourself in their shoes (or in their head, and giving a little more than expected.
The Conversation Evolution series started as a personal articulation of recent developments in corporate communication and what would now be considered best practice in the area. This third post is intended to discuss what the new rules, models, and new ways of thinking and conversing in a hyper-connected world might mean for corporate communicators.