The Quest for the ‘One’ Word

Everyone loves, a good quest, right? This is about the quest for a single word to guide me through the year. Ok, so I know it’s March already, and these type of posts are traditionally published at the beginning of the year (you know, from when you’re meant to...

Less is more

Yes, you already know it: ‘less is more’. We’ve all heard the minimalist platitude ad nauseum – in so many contexts. And I know it’s been widely documented in relation to writing good copy. So much so that I probably don’t have a great deal to add to the conversation...

Referrals – is there a downside?

I’ve been thinking a lot about referrals this week. I’m trying to figure out how I feel about them – so forgive my unformed rambling here, as it is a product of my musings. Referrals can almost seem to be a double-edged sword. I’m not talking...