Less is more
We’ve all heard the minimalist platitude ad nauseum – in so many contexts. This was just a pause for thought in the midst of turning some complex concepts into plain English.
Customer service: where is the love?
Why don’t we get good customer service as a matter of course? It seems so easy … it’s about empathy. And not settling for anything less than you’d want for yourself. It’s about understanding what your customer really needs; putting yourself in their shoes (or in their head, and giving a little more than expected.
Ghostwriting executive blogs: a fact of life or a big fat lie?
A continuation of the ongoing debate about the validity of ghost writing blogs. Is it something we just have to accept as inevitable, or should we push back and insist on the pure truth and authenticity that form the cornerstone of new media?
Tendering for big business in the new media era
This blog post really started as a comment in response to PR Warrior, Trevor Young’s post, ‘Communicating in a Hyper-connected Marketplace,’ the topic of conversation to be addressed at next week’s IABC Queensland Be Heard® event. The facilitated discussion, led by Trevor, promises to bring some lively debate to the table as we explore how…
The journey of communication excellence – how do corporate communicators get on board?
The Conversation Evolution series started as a personal articulation of recent developments in corporate communication and what would now be considered best practice in the area. This third post is intended to discuss what the new rules, models, and new ways of thinking and conversing in a hyper-connected world might mean for corporate communicators.