Why don’t we get good customer service as a matter of course? It seems so easy … it’s about empathy. And not settling for anything less than you’d want for yourself. It’s about understanding what your customer really needs; putting yourself in their shoes (or in their head, and giving a little more than expected.
The Conversation Evolution series started as a personal articulation of recent developments in corporate communication and what would now be considered best practice in the area. This third post is intended to discuss what the new rules, models, and new ways of thinking and conversing in a hyper-connected world might mean for corporate communicators.
Do businesses communicate in the ways that they do due to the model or style of business they are based upon, or is the business model established due to the types of conversations that were taking place as the business was being built. Does the business grow out of the communication style or does the dialogue reflect the nature of the business?
The first in a series of posts about the execution of corporate communications excellence. How do organisations and their conversation models evolve? How does an organisation with a uni-directional conversation model evolve into multi-directional conversations – and does it even need to?