Do businesses communicate in the ways that they do due to the model or style of business they are based upon, or is the business model established due to the types of conversations that were taking place as the business was being built. Does the business grow out of the communication style or does the dialogue reflect the nature of the business?
The first in a series of posts about the execution of corporate communications excellence. How do organisations and their conversation models evolve? How does an organisation with a uni-directional conversation model evolve into multi-directional conversations – and does it even need to?