Finding the Essence

One of my clients is going through the process of redeveloping their website. I’m quite fortunate to be involved at ground level, working alongside their Communications Manager to provide input to the scope and also the design brief. This is kind of remarkable in...

The Quest for the ‘One’ Word

Everyone loves, a good quest, right? This is about the quest for a single word to guide me through the year. Ok, so I know it’s March already, and these type of posts are traditionally published at the beginning of the year (you know, from when you’re meant to...

Less is more

Yes, you already know it: ‘less is more’. We’ve all heard the minimalist platitude ad nauseum – in so many contexts. And I know it’s been widely documented in relation to writing good copy. So much so that I probably don’t have a great deal to add to the conversation...